Case Study:
Case Study:
Case Study:
Machon Puah
Influencer Fundraising Campaign
Overview
Machon Puah partnered with a team of influencers to raise awareness and donations supporting couples struggling with infertility. I joined a group of eight influencers to amplify the campaign through strategic storytelling and short-form video content.
Challenge
Infertility is a sensitive topic, and fundraising campaigns often face audience fatigue, making it difficult to stand out and drive donations quickly.
Objective
-
Raise funds for Machon Puah’s fertility support work
-
Increase awareness around infertility in the Jewish community through relatable storytelling
My Role
Content creation, campaign messaging, and fundraising promotion through Instagram.
Solution & Strategy
I created a high-impact Instagram Reel using emotional storytelling, a strong visual hook, and a clear call to action (“Help Puah help these couples”). The content was designed to resonate deeply while driving viewers directly to the donation page.
Why It Worked
This campaign succeeded by combining authentic storytelling with community-driven messaging and a clear donation funnel. The Reel reached beyond my existing audience and helped convert awareness into measurable fundraising results.
Results
Influencers Raised Total:
My Impact:
Reel Analytics:
$12,447
$6,776
11,484
raised
accounts reached
raised (top fundraiser on the influencer team)
64
16
60.5%
donors
donors
non-followers reached
past CLIENTS
Tamar truly threw herself into creating a powerful post for the PUAH campaign, and her dedication and commitment made a huge impact and yielded excellent results.
- Amber Media Group
(Organizer of the Puah Campaign)
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