Case Study:
Case Study:
Case Study:
Just One Chessed
Community Fundraising Initiative:
Keep the Vision Alive
Overview
In partnership with Just One Chessed, I initiated and led a community fundraising campaign to provide tactical glasses for IDF soldiers. The campaign was launched in memory of my father for his 23rd yahrzeit, and was inspired by the loss of Lior Sivan, who was the son-in-law of one of my father’s closest friends.
Challenge
Mobilizing hundreds of donors quickly for a specific IDF need required trust, urgency, and compelling storytelling, especially during a time of emotional overwhelm and fundraising fatigue.
Objective
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Raise funds through a trusted organization (Just One Chessed)
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Drive awareness and donations through social media
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Support IDF soldiers with protective gear that could save lives
My Role
Campaign initiation, content creation, social media strategy, donor outreach, and community engagement.
Solution & Strategy
After learning that tactical glasses were a critical need for soldiers, I recognized a powerful personal connection: my father was an MD PhD in Ophthalmology, making a campaign focused on protecting soldiers’ vision a meaningful tribute to his life’s work. I partnered with Just One Chessed and used Instagram Reels, emotional storytelling, and consistent outreach to turn awareness into action.
Why It Worked
This campaign succeeded by combining authentic storytelling with a clear mission, a trusted donation platform, and active donor cultivation—transforming social media reach into measurable impact.
rESULTS
₪115,866
rAISED
322
dONORS
69.8%
non-followers reached
39,257
PLAYS
15,162
ACCOUNTS REACHED
past CLIENTS
“Tamar was absolutely brilliant in coordinating the fundraising campaign for IDF Tactical Glass with Just One Chessed. She used her social media expertise to spread awareness in a powerful and effective way, and watching the campaign grow was truly incredible. The amount she raised, and the number of soldiers she helped, was genuinely inspiring.
Thank you, Tamar, for everything you did for Klal Yisrael. Your dedication and impact were remarkable.”
Joe Klein (Just One Chessed)
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