Case Study:
Case Study:
Case Study:
Beis HaShem
Social Media Growth Campaign
Overview
Beis HaShem is a niche Jewish organization focused on educating and raising awareness around Har HaBayit. While the account started with fewer than 10 followers and only a handful of uninspiring, low-engagement posts, we are now in an active growth phase, transforming the platform into a recognizable space for meaningful conversation and modern storytelling.
Challenge
Har HaBayit is one of the most sensitive and controversial topics in the Jewish world, and many avoid discussing it, making audience growth and engagement particularly difficult. Before my involvement, the account primarily posted text-heavy graphics that struggled to capture attention or encourage broader discussion. The challenge is to transform a small, niche account into a recognizable platform that can educate, engage, and reach audiences beyond its immediate community.
Objective
-
Grow the Instagram presence from the ground up
-
Increase awareness and conversation surrounding Har HaBayit
-
Reach broader Jewish audiences through engaging content
-
Encourage more people to visit Har HaBayit
-
Show the reality and experience of Har HaBayit through modern storytelling
-
Build credibility and visibility through strategic collaborations
My Role
-
Content strategy
-
Reel ideation and creation
-
Video editing
-
Caption writing
-
Community management
-
Influencer outreach and collaboration coordination
-
Social media growth strategy
Solution & Strategy
We continue to focus on emotionally engaging, visually driven short-form video content to keep the topic approachable. The strategy relies on consistent posting and high-impact Reels designed to spark curiosity and authentic conversation among a growing community of followers.
Key strategies included:
-
Creating high-impact Reels designed to spark curiosity and conversation
-
Showcasing multiple perspectives and experiences surrounding Har HaBayit
-
Posting consistently over the course of 1.5 years
-
Leveraging collaborations with influential Jewish creators and media platforms
-
Using emotionally compelling hooks and storytelling to increase watch time and shares
-
Expanding reach through strategic partnerships and collaborative posting
Collaborations included creators and platforms such as:
-
Rabbi Harry
-
Israel with Arky
-
Living Lchaim
-
Community News
Why It Worked
This campaign succeeded because it transformed a difficult and polarizing topic into content that felt human, visual, and emotionally engaging. By combining consistent storytelling with strategic collaborations, the account was able to reach far beyond its initial audience and create stronger public conversation surrounding Har HaBayit.
The collaboration strategy played a major role in expanding visibility and credibility, while the shift toward modern short-form video content helped audiences engage with the topic in a more approachable and shareable way.
Results
Grew the account from fewer than 10 followers
and 5 posts into a widely recognized niche platform
Established a consistent and engaged
audience around a highly controversial topic
Page Results
900+
Followers
Top Reel Results
141,057
Accounts Reached
1769
Shares
29.5K
Views in the past 30 days
475
Saves
past CLIENTS
I’ve worked with Tales of Tamar on video editing and social media content for Beis Hashem, and she’s been a pleasure to work with. She has a great eye for pacing and clarity, understands the message behind the content, and consistently delivers clean, engaging edits. Reliable, responsive, and creative, I highly recommend her!
- Tzvi Arnstein | Beis HaShem
LET'S CONNECT
Reach out to me for a personalized consultation and let's start turning your important mission into changing impact in the world.
