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Case Study: 

Case Study: 

Case Study: 

Machon Puah

Influencer Fundraising Campaign
Puah-logo.png

Overview

Machon Puah partnered with a team of influencers to raise awareness and donations supporting couples struggling with infertility. I joined a group of eight influencers to amplify the campaign through strategic storytelling and short-form video content.

Solution & Strategy 


I created a high-impact Instagram Reel using emotional storytelling, a strong visual hook, and a clear call to action (“Help Puah help these couples”). The content was designed to resonate deeply while driving viewers directly to the donation page.
 

Why It Worked


This campaign succeeded by combining authentic storytelling with community-driven messaging and a clear donation funnel. The Reel reached beyond my existing audience and helped convert awareness into measurable fundraising results.

 

Results

Influencers Raised Total:
My Impact:
Reel Analytics:

$12,447

$6,776

11,484

 raised

accounts reached

raised (top fundraiser on the influencer team)

64

16

60.5%

donors

donors

non-followers reached

past CLIENTS

Gray Circle Pattern

Tamar truly threw herself into creating a powerful post for the PUAH campaign, and her dedication and commitment made a huge impact and yielded excellent results.

- Amber Media Group

(Organizer of the Puah Campaign)

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