Case Study:
Case Study:
Case Study:
Machon Puah
Influencer Fundraising Campaign

Overview
Machon Puah partnered with a team of influencers to raise awareness and donations supporting couples struggling with infertility. I joined a group of eight influencers to amplify the campaign through strategic storytelling and short-form video content.
Solution & Strategy
I created a high-impact Instagram Reel using emotional storytelling, a strong visual hook, and a clear call to action (“Help Puah help these couples”). The content was designed to resonate deeply while driving viewers directly to the donation page.
Why It Worked
This campaign succeeded by combining authentic storytelling with community-driven messaging and a clear donation funnel. The Reel reached beyond my existing audience and helped convert awareness into measurable fundraising results.

Results
Influencers Raised Total:
My Impact:
Reel Analytics:
$12,447
$6,776
11,484
raised
accounts reached
raised (top fundraiser on the influencer team)
64
16
60.5%
donors
donors
non-followers reached
past CLIENTS
LET'S CONNECT
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