Case Study:
Case Study:
Case Study:
Beis HaShem
Social Media Growth Campaign
Overview
Beis HaShem is a niche Jewish organization focused on educating and raising awareness around Har HaBayit. While the account started with fewer than 10 followers and only a handful of uninspiring, low-engagement posts, we are now in an active growth phase, transforming the platform into a recognizable space for meaningful conversation and modern storytelling.
Solution & Strategy
We continue to focus on emotionally engaging, visually driven short-form video content to keep the topic approachable. The strategy relies on consistent posting and high-impact Reels designed to spark curiosity and authentic conversation among a growing community of followers.
Key strategies included:
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Creating high-impact Reels designed to spark curiosity and conversation
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Showcasing multiple perspectives and experiences surrounding Har HaBayit
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Posting consistently over the course of 1.5 years
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Leveraging collaborations with influential Jewish creators and media platforms
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Using emotionally compelling hooks and storytelling to increase watch time and shares
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Expanding reach through strategic partnerships and collaborative posting
Collaborations included creators and platforms such as:
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Rabbi Harry
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Israel with Arky
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Living Lchaim
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Community News
Why It Worked
This campaign succeeded because it transformed a difficult and polarizing topic into content that felt human, visual, and emotionally engaging. By combining consistent storytelling with strategic collaborations, the account was able to reach far beyond its initial audience and create stronger public conversation surrounding Har HaBayit.
The collaboration strategy played a major role in expanding visibility and credibility, while the shift toward modern short-form video content helped audiences engage with the topic in a more approachable and shareable way.
Results
Grew the account from fewer than 10 followers
and 5 posts into a widely recognized niche platform
Established a consistent and engaged
audience around a highly controversial topic
Page Results
900+
Followers
Top Reel Results
141,057
Accounts Reached
1769
Shares
29.5K
Views in the past 30 days
475
Saves
past CLIENTS
I’ve worked with Tales of Tamar on video editing and social media content for Beis Hashem, and she’s been a pleasure to work with. She has a great eye for pacing and clarity, understands the message behind the content, and consistently delivers clean, engaging edits. Reliable, responsive, and creative, I highly recommend her!
- Tzvi Arnstein | Beis HaShem
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